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While going through youtube the other day I came across an old Anne French ad. For all those who don't know, Anne French is a hair removal cream and a market leader if I may say so. The ad begins with one girl eyeing another girl and folding her jeans. The scene changes to a yoga class where another girl pulls up her tracks. Another girl listening to jukebox hides her skin under her scarf, while another girl having tea pulls down her sleeve to hide her arm. In the next shot, Kareena Kapoor walks with confidence and panache as all the girls look at her in awe. The voiceover says, “ Twacha ho khoobsurat, toh darr kaisa?...” The ad film ends as Kareena declares, “Beautiful skin is in.”
the moment I saw this ad something stirred inside me. The ad showed jealousy and rivalry between women merely for a petty issue such as skin. what I felt was that this ad did not portray women in a good light. There is much more to a relationship between women than just competition. Women can be best friends and confidants. They are also capable of carrying out healthy competition.
It was very suprising to see how the society especially men still view women in a typical light. I think its high time that people change their limited thinking and view women from a larger perspective.

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